Body Intelligence by Path.
Turn every customer journey into hundreds of branded touchpoints
Create ongoing customer engagement through measurable progress — so wellness brands stay part of every customer's routine, not just their checkout.
Touchpoints this year
Up from 3 last season
The Problem
The engagement gap
Most wellness brands engage customers at only a few key moments. Long periods pass in between with little or no customer engagement at all.
The Shift
Hundreds of branded customer touchpoints
Transform one purchase into an ongoing customer relationship — whether integrated into your existing app or launched as a branded experience.
Traditional Journey
Purchase → Reorder
A limited number of branded customer touchpoints, with nothing meaningful happening in between.
With Body Intelligence
Purchase → Reorder, reimagined
Hundreds of branded customer touchpoints, every year.
Why It Matters
When customers can see their progress, they stay engaged
Body Intelligence makes progress visible beyond the scale — turning a single data point into a story customers want to keep coming back to.
Introducing
Body Intelligence
A progress-tracking platform for modern wellness companies.
Flexible By Design
Built around your business
Every wellness company is different — Body Intelligence adapts to how you already work.
Integrate into your existing experience
Embed Body Intelligence directly into your existing app or digital platform, so it feels native from day one.
Your app. Your customer experience. Powered by Path.
Launch a branded experience
Launch a fully branded Body Intelligence experience without building the underlying technology yourself.
Your brand. Powered by Path.
The Body Intelligence Platform
Three systems, one platform
From measurement hardware to the enterprise view of it all — everything works together.
Connected Measurement System
- Connected body composition scale
- Connected digital measuring tape
- 40+ body metrics
Branded Experience
- Progress
- Trends
- Insights
Enterprise Dashboard
- Member engagement
- Population insights
- Business analytics
The Business Case
Why businesses choose Body Intelligence
Hundreds of branded touchpoints
Transform one purchase into an ongoing customer relationship.
Increase customer lifetime value
Create more opportunities for retention, product discovery, premium programs, and repeat purchases.
Differentiate your business
Enhance your existing offerings with a premium Body Intelligence experience.
Actionable customer insights
Better understand customer engagement and progress across your member base.
Built for Enterprise
Designed to fit — and scale with your growth
Built to fold seamlessly into your existing business, whatever stage it's at.
Ready When You Are
Transform one purchase into an ongoing customer relationship
Customers don't build relationships with brands through a single purchase — they build them through consistent engagement. Body Intelligence creates hundreds of branded touchpoints that help wellness companies increase engagement, strengthen relationships, and drive long-term growth.